But here at the Moxy blog, it’s important to note why we wanted to come on board to do some design for Terry. Web presence is about findability, as Aarron Walter describes brilliantly in this month’s issue of A List Apart. And we noted that with Terry’s existing site that was basically a catalogue built on non-standards-aware code, findability was being impeded by the site. I believe really strongly that the beauty of his work with stone fireplaces is the direct result of his talents as an artist; and that folks who want that kind of high-end detail in a big investment for their home, should be able to find his story on the web.

So have a look at stone-fireplace.ca for more info about Terry, his team and their work!

We still have much to do there (like add proper contact forms and begin to showcase some actual fireplace mantel models) but that will come in time. The main thing is we’ve given findability a chance through standards and design.