Moxy Productions Inc.

Again, I’m referencing the Goethe quotation “Architecture is frozen music”, only this time it’s spot on. We’ve been giving a hand to my wife’s cousin Terry Corbett to create a site that provides some insight into his stone fireplace business, and how it emanated from his work as a sculptor. I’m going to cross-post this at jessecollins.com (my personal blog, sub-titled “A blog for those who’d rather be at the cottage”) because there is a story regarding Terry’s love for sculpting that is most appropo for that venue…

But here at the Moxy blog, it’s important to note why we wanted to come on board to do some design for Terry. Web presence is about findability, as Aarron Walter describes brilliantly in this month’s issue of A List Apart. And we noted that with Terry’s existing site that was basically a catalogue built on non-standards-aware code, findability was being impeded by the site. I believe really strongly that the beauty of his work with stone fireplaces is the direct result of his talents as an artist; and that folks who want that kind of high-end detail in a big investment for their home, should be able to find his story on the web.

So have a look at stone-fireplace.ca for more info about Terry, his team and their work!

We still have much to do there (like add proper contact forms and begin to showcase some actual fireplace mantel models) but that will come in time. The main thing is we’ve given findability a chance through standards and design.