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	<title>MOXY's Weblog &#187; SEO</title>
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		<title>We&#8217;re already there.</title>
		<link>http://www.moxywebworks.com/weblog/already-there/</link>
		<comments>http://www.moxywebworks.com/weblog/already-there/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 17:02:18 +0000</pubDate>
		<dc:creator>MOXY</dc:creator>
				<category><![CDATA[SEO]]></category>

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		<description><![CDATA[We have a new client who is a friend of a friend. We&#8217;ve been going through the Requirement Gathering phase of their site, and have discussed with them our commitment to Web Standards, and our belief that it&#8217;s best to start with content and build from there. We&#8217;ve basically focussed on the best practices that [...]]]></description>
			<content:encoded><![CDATA[<p>We have a new client who is a friend of a friend. We&#8217;ve been going through the Requirement Gathering phase of their site, and have discussed with them our commitment to Web Standards, and our belief that it&#8217;s best to start with content and build from there. We&#8217;ve basically focussed on the best practices that we&#8217;ve learned from reading the advice of everyone from Zeldman to Cederholm to Clarke, to mention but a few.</p>
<p>This client recently sent us a document that they had received from an <acronym title="Search Engine Optimization">SEO</acronym> firm. It was basically a checklist of points about building a site that was Search Engine Friendly, a sort of compendium of advice about on-site SEO. I shuddered while I waited for my mac&#8217;s Preview app to open the doc–I&#8217;ve seen more than a few SEO&#8217;s that used a lot of mumbo jumbo to scare clients into working with them–but I was pleasantly surprised:</p>
<p>Not only was the list pretty much  on-the-money, but we do virtually everything it listed as part of a standard build of any static site. No wonder our clients see a Search Engine bump after we redesign for them.</p>
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